Peugeot was amongst the manufacturers that placed confidence in the TCR concept since its very inception in 2015. In fact, Peugeot Sport developed the 308 Racing Cup with the idea of upgrading it to full TCR specifications. Which happened in 2017, when the 308 TCR was unveiled on the occasion of the Peugeot Sport final event at Le Castellet.
From that moment, Peugeot Sport has redesigned its own ‘Promotion Formula’, a three-step pyramid that kicks off with the 208 Racing Cup for beginners.
The winner of this series is awarded with a 308 Racing Cup car for running the following season in the 308 Racing Cup series.
The third and final step is the awarding of a 308 TCR car to the 308 Racing Cup’s champion, which opens the door to the participation in the TCR Europe Series or even in the FIA WTCR.
The system works well, as it was proven by Julien Briché, the 2017 308 Racing Cup champion who won a TCR Europe race at Spa-Francorchamps last year.
And in 2019, Teddy Clairet completes his climbing, entering in TCR Europe after having clinched the titles of the 208 Racing Cup (2014) and the 308 Racing Cup (2018).

Laurent Guyot, head of Peugeot Sport Compétition Clients, commented: “In the spirit of Peugeot Sport filière, that aims to help young talented drivers to climb the motorsport ladder, the 308 Racing Cup will be a support series in two TCR Europe events at Spa and Hockenheim and offers its competitors a real perspective of moving up to TCR Europe or WTCR. As the reigning champion, Teddy will represent the ‘Filière Peugeot Sport’ in TCR Europe. However he will not be the only Peugeot driver in the series that provides an exceptional proving ground for the competitors coming from the Peugeot Racing Cup.”